Vidicom CEO Christy Ferer keeps up with the fast pace world of technology. A new app was launched on Monday that makes the Internet more like TV. Pluto.tv brings web videos into a more TV like environment by providing something like a channel guide. “Guest content curators” including hip hop artist Nas, Scandal actress Darby Stanchfield, Iron Chef Cat Cora, and fashionista Nasty Gal, will help with the launch by “spinning” videos Tuesday night. She thinks that if Pluto.tv becomes a huge hit, brands should incorporate branded video content on the app. As a result, brands will reap many benefits such as increase consumer engagement, and spread brand awareness. Vidicom would love to hear your thoughts about Pluto.tv!
As mobile ad spending is on the incline for 2014, Christy Ferer, Vidicom’s CEO, thinks brands who haven’t already, should consider mobile advertising as you can reach more consumers. Many brands have already starting mobile advertising. A new report by research firm, eMarketer predicts worldwide mobile ad spending to reach $31.45 billion this year! That would be a 75% increase from 2013! Companies that will most likely lead the trend include Google with 46.8 percent of net mobile ad revenue worldwide as well as Facebook with 21.8%.
Facebook and TED announced a content collaboration for Paper, the company’s stand alone news reader and publishing app. TED material exclusively will be featured in the ideas section of Paper for the week. Paper will feature content from TED attendees, including blog posts and talk videos from the conference. This is the first time Paper has teamed up with an outside group for content like this, or featured the same topic more than once in its ideas section. Christy Ferer, Vidicom CEO, thinks it would be extremely beneficial for brands if Paper teams up with brands in the future.
Social media platforms are always coming out with something new. Earlier this week, Facebook announced a new look for Pages. The new design still has two columns, but now the right column is the Page’s timeline and the left contains information about the brand of corporation. Also, the “Invite Your Friends” section has moved to the left side of the screen and the text box for posting moved to the right side. Christy Ferer thinks the new metrics section on the Page that includes data about ads, Likes and post reach will help build brands. The Vidicom team is excited about the new look as it offers many benefits to brands. Do you agree?
Vidicom CEO Christy Ferer thinks brands should consider modern marketing as it helps connect with consumers. This new approach to marketing consists of a lot of content as well as being able to follow every step of the buyer’s journey and analyze those steps to create a better and more in-tune marketing plan. Here are three steps towards modern marketing:
- Commit to your content. The quality of your content is crucial. We think content that helps customers solve a problem will maintain and increase consumer engagement.
- Get out of the rut: Modern marketing takes effort (time and money) but is well worth it. Brands should consider exploring the options of working with an end-to-end provider that can take them to the next level.
- Keep up with analytics: It is important to keep track of the data collected from your website, email campaigns, and sales numbers in order to improve your marketing campaign.
It is becoming increasingly popular for brands to shift from traditional advertising methods to content marketing as Christy Ferer, Vidicom’s CEO, thinks it is helping brands reach modern consumers. Leading brands such as Coca-Cola and Red Bull are using content marketing make it to the top. Coca-cola has managed to reach older consumers through story telling as well as teens through experimental microsites with its Content 2020 approach. Red Bull has been able to reach millions of consumers by launching a magazine. Based on the positive results brands as receiving, we think content marketing is a vital strategy for marketers.
In recent news, Facebook is considering buying a drone company in order to bring Internet access to people all over the world who don’t already have it. Facebook is thinking about spending $60 million on Titan Aerospace, which makes huge unmanned aerial vehicles. In an interview with CNN last year, Zuckerburg said that Facebook had a “rough plan for what we think we’re going to need to do” in order to bring 5 billion more people online. Vidicom CEO Christy Ferer thinks if Facebook buys Titan Aerospace, brands will be able to reach far more consumers via social media.
Apple recently announced CarPlay, a new iPhone-to-automobile integration system. Carplay lets you take phone calls, send texts and emails, and play music while driving by syncing your iPhone with your car. Siri is used to control native iPhone apps and a few third party apps. Christy Ferer finds it very interesting that CarPlay wont work with Google Maps. It is quite clear that Apple is very careful about their competitors when it comes to building their brand. Christy Ferer and the Vidicom team think this is powerful move for Apple as more people will want an iPhone in order to have CarPlay. What are your thoughts?
In today’s society, content and social media dominate. Brands need to adjust in order to maintain consumer engagement. Vidicom CEO Christy Ferer thinks content marketing is the key to success for brands. Some brands that are mastering the content marketing game include, Red Bull, Coca-Cola, and Oreo. She thinks other brands can make it to the top too with a clear strategy and a commitment to content and the infrastructure to succeed. Brands should consider some key topics as they develop content marketing campaigns such as distribution advances, publisher partnerships, and traditional media gaps. The Vidicom team thinks more brands will continue to adopt content marketing through out the year, do you agree?
Christy Ferer thinks brands should consider Snapchat to reach more consumers. Over 77 percent of college students use Snapchat at least once every single day as well as 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know, according to research by Sumpto. With an active user base that large, She thinks brand exposure has the potential to be huge! The Vidicom team thinks Snapchat should let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?