Christy Ferer, CEO of Vidicom, loves keeping up with social media. In recent news, Facebook is considering buying a drone company in order to bring Internet access to people all over the world who don’t already have it. Facebook is thinking about spending $60 million on Titan Aerospace, which makes huge unmanned aerial vehicles. In an interview with CNN last year, Zuckerburg said that Facebook had a “rough plan for what we think we’re going to need to do” in order to bring 5 billion more people online. Christy Ferer thinks if Facebook buys Titan Aerospace, brands will be able to reach far more consumers via social media. Vidicom would love to hear if you agree that this plan will help build brands?
Vidicom’s CEO, Christy Ferer, always makes sure to stay up to date with the latest technology. Apple recently announced CarPlay, a new iPhone-to-automobile integration system. Carplay lets you take phone calls, send texts and emails, and play music while driving by syncing your iPhone with your car. Siri is used to control native iPhone apps and a few third party apps. Christy Ferer finds it very interesting that CarPlay wont work with Google Maps. It is quite clear that Apple is very careful about their competitors when it comes to building their brand. The Vidicom team thinks this is powerful move for Apple as more people will want an iPhone in order to have CarPlay. What are your thoughts?
In today’s society, content and social media dominate. Brands need to adjust in order to maintain consumer engagement. CEO of Vidicom, Christy Ferer, thinks content marketing is the key to success for brands. Some brands that are mastering the content marketing game include, Red Bull, Coca-Cola, and Oreo. Christy Ferer thinks other brands can make it to the top too with a clear strategy and a commitment to content and the infrastructure to succeed. Brands should consider some key topics as they develop content marketing campaigns such as distribution advances, publisher partnerships, and traditional media gaps. The Vidicom team thinks more brands will continue to adopt content marketing through out the year, do you agree?
Vidicom’s CEO, Christy Ferer, thinks brands should consider Snapchat to reach more consumers. Over 77 percent of college students use Snapchat at least once every single day as well as 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know, according to research by Sumpto. With an active user base that large, Christy Ferer thinks brand exposure has the potential to be huge! The Vidicom team thinks Snapchat should let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts?
Christy Ferer, Vidicom’s CEO, thinks that people can turn to the Internet or apps for anything in today’s technologically advanced society. As a result, Moviefone’s phone service will discontinue and only its free app will survive. The phone service went from once garnering 3 million calls per week from about 13,000 theatres in 31 cities to receiving only thousands of call per week before the company decided to discontinue the service, according to The New York Times. There is another rebrand in the works though. AOL has turned management of Moviefone over to the media company BermanBraunm which will handle the former phone services creative development, content and product. The Vidicom team thinks it would be beneficial for brands if the Moviefone app incorporated branded content. Christy Ferer thinks this could be an opportunity to link brands and consumers. What are your thoughts?
Christy Ferer, Vidicom’s CEO, always keeps up with social media. On Wednesday, Facebook announced the purchase of WhatsApp for $16 billion. The acquisition by Facebook is one of the biggest in recent mobile tech history! The deal nearly doubles the $8.5 billion Microsoft paid for Skype in 2011, and over 5 times the $2.9 billion Lenovo paid for Google for Motorola last month. Christy Ferer predicts that WhatApp will run advertisements in the future like what Instagram did last fall after being purchased by Facebook. Vidicom thinks if that occurs, brands will be able to increase exposure and build a larger audience.
What do you think is next for WhatsApp?
Christy Ferer, Vidicom’s CEO, likes branded video content as it attracts consumers and keeps them engaged. The Vidicom team is extremely skillful at creating branded video content. Here are some tips for brands that want to create their own:
- Develop timely content: Brands can garner a lot of views by making their video at the same time as a major event such as the Super Bowl or the Oscars and assert the brands creative viewpoint.
- Choose the best format: Christy Ferer thinks it is essential to choose the best format for your brand message. 30-second spot, product tutorial, or longform)
- Avoid being too branded: A video in which a brand talks about how great they are will steer customers away. Instead, brands can garner shares by creating a video with informative, entertaining, or touching content.
Vidicom's CEO, Christy Ferer, thinks brands should consider mobile advertising as Internet usage has greatly moved from the web to smart phones and tablets over the past several years. In response to this transition, social networks such as Twitter and Facebook have adapted to mobile by creating more intuitive user interfaces. According to Nielson’s new U.S. Digital Consumer Report, the average Twitter mobile user uses the Smartphone app for a little more than three hours per month compared to PC users who spend 36 minutes on the platform per month. With the increase in social media users turning to their mobile device, Christer Ferer thinks brands could reach a large audience through mobile advertising.
What are your thoughts on mobile advertising? Let Vidicom and Christy Ferer know with a comment!
Christy Ferer and Vidicom are proud to be at this year’s Fashion Week! We were the first to video record fashion shows and we enjoy attending shows from Charlotte Ronson to Donna Karan. Please see below for a video clip of behind the scenes action at Charlotte Ronson.
Branded content is becoming more and more common over time. Branded video content in particular is an efficient way to brands in the conversations of consumers. Christy Ferer thinks Facebook’s new application, Paper, will incorporate branded content. Although Facebook announced that its new application, Paper, will be free of advertising, the Vidicom team thinks that brands will soon develop innovative stories on the platform. In addition, brands will most likely use Paper to share branded content. Since Facebook has such an enormous user base, brands will have the opportunity to reach an extremely large audience and build brand awareness.
Christy Ferer thinks branded content on Paper will be extremely effective, do you agree?